Creative Hut’s partnership with Silverstone is transforming how families experience the Formula 1 British Grand Prix. Through a dedicated Family Zone packed with hands‑on STEM activities, thousands of young people are discovering robotics, engineering, coding and design in a fun, fast‑paced environment that brings motorsport innovation to life.
5,000 visitors per day
4 Days
5 Activities
The Background: Bringing STEM to the Heart of the Grand Prix
Silverstone approached Creative Hut with a clear ambition: to elevate the family experience by creating an interactive space that was fun, engaging and rooted in real STEM learning.
Their goal was to add meaningful value to an already world‑class event, giving families the chance to explore creativity, engineering and problem‑solving in a way that felt both exciting and true to the spirit of motorsport.
With a strong track record in delivering hands‑on STEM experiences, Creative Hut became a natural addition to Silverstone’s Family Zone. Their contribution brought together entertainment and purposeful learning, giving children and parents the chance to build, code and experiment throughout the race weekend.
The Challenge: Designing a solution for 450,000 visitors
Creating a STEM experience at one of the UK’s biggest sporting events came with significant challenges. With up to 450,000 visitors across the weekend, the Family Zone needed to handle huge footfall while remaining welcoming and easy to navigate. The Creative Hut team had to maximise the available space, keep activities flowing and ensure there were enough staff and resources to support thousands of participants each day, with all activities being robust, intuitive and quick to reset.
Ultimately, the challenge was to build an environment that felt memorable and engaging for families, even amid the intensity of a major live event.
The Solution: Hands‑on learning through play
Creative Hut worked alongside Silverstone to create an experience whereby families could dive straight into motorsport‑themed STEM challenges. Activities included building and coding robots, racing cars using tangible coding blocks, and taking on the crowd‑favourite Speed Ramp, where children refined their LEGO vehicles in a bid to top the leaderboard.
Drones added a high‑energy draw, while a giant LEGO mosaic, designed by a LEGO Master Builder, grew throughout the weekend as families added their pieces. Every activity was designed to be fun and accessible, while also incorporating core STEM ideas, from engineering and problem‑solving to computational thinking and creative experimentation.
Creative Hut was able to deliver a lively, tech‑powered learning space that quickly became a standout feature of the Grand Prix.
Silverstone gives us an incredible platform to show young people just how exciting STEM can be. Together, we’re creating experiences that spark curiosity and open their eyes to what’s possible.
— Neil TaylorAccount Director | Creative Hut
The Impact: Thousands of young people inspired every day
The Silverstone Family Zone attracted around 5,000 visitors per day, with children aged 5–11 forming the core audience, often accompanied by parents who joined in the activities. The space opened young people’s eyes to STEM and motorsport pathways they may never have considered. Families collaborated, experimented and solved problems together, while discovering the breadth of careers behind the sport, from engineering and coding to gaming and creative arts.
As Neil Taylor noted, the activities “absolutely inspired children to think about STEM and motorsport careers,” showing them just how many ways they can get involved in the world of racing.
Looking Ahead: Keeping the experience fresh and future focused
Silverstone and Creative Hut are now exploring how the Family Zone can continue to evolve, recognising that each Grand Prix brings new audiences and new opportunities to inspire. Both teams are looking at how emerging technologies, from AI‑led challenges to next‑generation robotics, can play a role in elevating the experience and open fresh pathways into STEM.
The partnership is a showcase for hands‑on, curiosity‑driven learning within the wider motorsport world, highlighting the skills that power the sport both on and off the track, bringing STEM to life in a real, tangible and engaging way for multiple generations.
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